Kevin & Kaia

​​​Overview
Kevin & Kaia is a stationery and sticker company that my daughter, Kaia, and I founded in 2017. What began as a small postcard business has grown into a product line of greeting cards, stickers, postcards, and art prints sold in more than 350 retail locations across the United States. Every product starts with an original illustration inspired by places, local culture, and the things that make people smile.

My Role
  • Illustration
  • Product Design
  • Visual Design
  • Brand Design
  • Packaging Design
  • Web Design
  • Marketing

The Challenge
I wanted to create products that people would be excited to send, display, or collect. At the same time, I wanted to build a recognizable brand with a consistent illustration style that could grow across many different product lines.

The Design
Most projects begin with research and a sketch. I pay attention to the places people visit, the stories they tell, and the products they're drawn to. Many of my ideas come from my own interests—travel, sports, the Midwest, and the outdoors.

From there, I develop the illustrations, design the products, build the website, create marketing materials, and refine the collection based on customer feedback.

The Result
Today, Kevin & Kaia products are sold through independent retailers, museum stores, visitor centers, our website, Amazon, and Faire. The business has grown into a recognizable brand with customers across the country and continues to expand with new product collections each year.

Reflection
Kevin & Kaia has been an opportunity to combine illustration, product design, and entrepreneurship. Along the way, I've learned about branding, e-commerce, licensing, and what makes a product resonate with customers. Every new collection is a chance to try new ideas, improve the design, and create something people genuinely enjoy.
Audience:
Consumers, Independent Retailers & Specialty Gift Stores

Role:
Illustration, Product Design, Brand Design, Visual Design, Web Design & Marketing

Focus:
Consumer Products & Brand Development
​
Primary Goal:
Design distinctive, illustration-driven products that resonate with customers and build a recognizable brand.